Goodby Silverstein & Partners
Evolution of Office Design
Class A office space gets creative in this open plan with framed City views.
650 California, also known as the Hartford Building, is a classic 34-story tower designed by SOM and completed in 1964. It is a fine example of its type with precast panels lending elegant relief and shadow to the tower’s silhouette. Unlike the historic industrial buildings south of Market Street, this venerable Financial District address didn’t immediately fit the bill for a creative, collaborative workplace. But this was the challenge put to Jensen, who was asked to transform two floors for advertising powerhouse Goodby Silverstein & Partners.